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Who knew an ad about an automobile club could be graceful and stylish?
The Richards Group's latest commercial for The Auto Club Group (the second-largest AAA club in North America) uses frozen moments in time through the years and a little heartstring tugging to great effect. In short, it makes mundane acts like insuring a car or booking a trip feel naturally part of a family's story.
In a series of flashbacks, the ad, "Emma," depicts moments in the life of a father's daughter—from her wedding day back to her birth.