Ad of the Day: Fiat 500

Stylish subcompact heads to the drive-in for first TV spot since brand's U.S. return

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The car of the future may be designed for tomorrow but fondly looks to yesterday for its sense of style.

That's the sense you get from this new spot for the Fiat 500, the brand's first TV commercial since it returned to the U.S. in March after an absence of a quarter century. The ad opens with footage of an original Fiat 500 heading to a drive-in movie in 1957, the year the Italian automaker introduced the model.



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