Ad of the Day: Fathers Are Thrilled Their Boys Are Men in Old Spice’s ‘Dadsong’

The moms, of course, are still weeping

Distraught mothers became psychotic stalkers in Old Spice's epic "Momsong" musical, following their sons around and weeping about how they've grown into men too soon, thanks to the brand's female-luring body sprays.

Now, it's time for fathers to weigh in. And naturally, they couldn't be happier that their boys are turning into men.

The 60-second sequel, "Dadsong," from Wieden + Kennedy, tries to pack in a lot more than the original, which won a slew of awards, including gold at the Clios and in Cannes. It opens with one of the moms from the first spot, still bereaved as she watches her son slow-dance with a girl at a high school dance.

"Where's my little boy, I miss him so/Who's this man living in our home?/My special guy has turned into a man," she sings. Then, back at home, Dad comes roaring in on a sit-down lawnmower, and sings: "At least he won't be living in a driveway in a van!"

The rest of the spot is a showdown between mothers and fathers, with amusing lyrics—music company Walker worked on the spot, with music and words by Bret McKenzie from Flight of the Conchords—and increasingly outlandish visuals, echoing the first ad. (The mom under the ice is the best bit here.)

Of course, the moms and dads are actually both right. As the lyrics cleverly hint at, about halfway through, he's not a man or a child—he's a manchild. And he'll certainly get a kick out of the commercial.


Client: OId Spice

Spot: "Dadsong"

Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Jason Bagley | Craig Allen

Copywriters: Jason Kreher | Nathaniel Lawlor

Art Directors: Matt Sorrell | Ruth Bellotti

Senior Producer: Lindsay Reed

Account Team: Georgina Gooley | Nick Pirtle | Michael Dalton | Jessica Monsey

Executive Creative Directors: Susan Hoffman | Joe Staples

Head of Production: Ben Grylewicz

Production Company: Biscuit Filmworks

Director: Andreas Nilsson

Managing Director: Shawn Lacy

Executive Producer: Colleen O’Donnell

Line Producer: Jay Veal

Director of Photography: Fredrik Backar

Editorial Company: Mackenzie Cutler

Editor: Gavin Cutler

Assistant Editor: Pamela Petruski

Post Producer: Sasha Hirschfeld

Visual Effects Company: The Mill

Executive Producer: Sue Troyan

Producer: Adam Reeb

Coordinator: Kris Drenzek

Creative Director: Tim Davies

Senior Visual Effects Artist: Becky Porter

Visual Effects Artists: Alex Candlish | Patrick Munoz | John Price | Timothy Crabtree | Adam Lambert | Anthony Petitti | Yukiko Ishiwata | Phil Mayer

Computer Graphics Visual Effects Artist: Jason Jansky

Music Company: Walker

Producer: Sara Matarazzo

Assistant Producer: Abbey Hickman

Composer: Bret McKenzie

Arranger: Mickey Petralia

Music Record and Final Mix

Studio: HEARby

Engineer: John Buroker

Executive Producer: Nannette Buroker

Color Transfer Company: The Mill

Artist: Adam Scott

Executive Producer: Thatcher Peterson

Producer: Natalie Westerfield

Recommended articles