Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Distraught mothers became psychotic stalkers in Old Spice's epic "Momsong" musical, following their sons around and weeping about how they've grown into men too soon, thanks to the brand's female-luring body sprays.
Now, it's time for fathers to weigh in. And naturally, they couldn't be happier that their boys are turning into men.
The 60-second sequel, "Dadsong," from Wieden + Kennedy, tries to pack in a lot more than the original, which won a slew of awards, including gold at the Clios and in Cannes.