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Willem Dafoe is becoming a force in advertising. Or at least, a common voice. Fresh from his tour de force for Jim Beam, we now find him in this spot from Mullen, waxing poetic on behalf of Fage, a brand of Greek yoghurt. Actually, "poetic" might be pushing it. Dafoe's delivery is, as usual, gravelly, ponderous and intriguing. Initially, the repetition of "plain" and "same" feels like it is building toward something ghostly and mysterious, but somehow the spell is broken around the line, "Where plain met fruits with strangely names."