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Evian's babies are back, and they look more familiar than usual.
The infants, introduced by BETC Paris in 1998 with the beloved French spot "Water Babies," and made famous a decade later by the global "Roller Babies" spot (one of the most-watched ads ever on YouTube), return this week with the film below, called "Baby & Me." Once again, they represent your gleeful inner child, but this time they want to dance with you.
The agency's executive creative director, Rémi Babinet, spoke to Adweek about how the new campaign came about.