Ad of the Day: Euromillones

How much bliss can lottery ads promise you before it gets ridiculous?

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Lottery ads are often misleading and sometimes downright dishonest. They routinely overemphasize the chances of winning, and typically don't provide any information about the true odds. They live in a blissful dream world where people feel regret only when they don't play and their numbers hit—not when they do play and they don't.

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