Ad of the Day: Duracell Powers an Epic Suburban Star Wars Battle on Christmas Morning

Anomaly goes all in

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A long time ago, in a suburb far, far away …

Duracell powers a fantastical Christmas-morning Star Wars battle of epic proportions in this holiday commercial from Anomaly that breaks Friday nationwide on TV and onlline.

A fun watch in its own right, the minute-long spot—which rolls out ahead of the Dec. 17 release of Star War: Episode VII—The Force Awakens—speaks volumes about the Endor-size influence that entertainment franchises exert on the modern concept of imaginative play, and the way brands can tap into that dynamic.

In the ad, a 14-year-old boy and his 9-year-old sister get their Force on in a major way, wielding Duracell-powered lightsabers to fend off an onslaught of Stormtroopers on Yuletide morning at their upper-middle-class home.



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