Ad of the Day: Doritos Loves Fake Ads This Time of Year, but Will Hate This One

'Crash the Super Bowl' crashed again

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

It's supposed to be Doritos' time to shine. But this year, everyone seems to be crashing the brand's "Crash the Super Bowl" contest.

First, Newcastle Brown Ale piggybacked on the competition for its own purposes. And now we get this subversive and very well-made Doritos parody from—which starts off goofy and funny but ends on a sobering note.

We won't give away the reveal. But suffice it to say, the reason this spoof works so well is that, in its initial ridiculousness, it plays so much like a real (fake) "Crash the Super Bowl" entry.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in