Ad of the Day: Don't Watch This North Face Video If You're Even Mildly Afraid of Heights

Alex Honnold free-solos El Sendero Luminoso

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It's just kind of weird helping your friend do something that you know could potentially lead to his death."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in