Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
How much is that doggie on the billboard?
Barley, the pixelated pooch in question, appears to follow shoppers around East London's Westfield Stratford mall in OgilvyOne's "Looking for You" campaign, designed to promote pet adoption for Battersea Dogs and Cats Home.
A chip secretly placed in leaflets handed out to shoppers triggers the canine's capering, enabling him to follow the shoppers from one digital board to the next.
"Battersea rehomes animals all over the U.K.