Ad of the Day: A Dog Trails Shoppers Around a Mall on Its Billboards, Hoping to Be Adopted

More cool interactive outdoor from OgilvyOne

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How much is that doggie on the billboard?

Barley, the pixelated pooch in question, appears to follow shoppers around East London's Westfield Stratford mall in OgilvyOne's "Looking for You" campaign, designed to promote pet adoption for Battersea Dogs and Cats Home.

A chip secretly placed in leaflets handed out to shoppers triggers the canine's capering, enabling him to follow the shoppers from one digital board to the next.

"Battersea rehomes animals all over the U.K.

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