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How much is that doggie on the billboard?
Barley, the pixelated pooch in question, appears to follow shoppers around East London's Westfield Stratford mall in OgilvyOne's "Looking for You" campaign, designed to promote pet adoption for Battersea Dogs and Cats Home.
A chip secretly placed in leaflets handed out to shoppers triggers the canine's capering, enabling him to follow the shoppers from one digital board to the next.
"Battersea rehomes animals all over the U.K. and beyond, and this could help encourage people to choose to rescue a dog," says Carly Whyborn, head of operations at Battersea.