Ad of the Day: Dodge

W+K shows you the ideas, engineering and wry humor that went into the 2013 Dart

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What do you need to create a groundbreaking compact car? Smart people, great ideas—and a healthy sense of humor.

That's according to this entertaining 90-second spot from Wieden + Kennedy in Portland, Ore., for the 2013 Dodge Dart, offering a easy step-by-step instruction guide for designing and engineering a worthwhile entry in the competitive compact-car segment. Basically, you need lots of coffee, not a lot of other commitments, not a lot of committees or finance guys, and a whole lot of refining and refining and refining.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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