Ad of the Day: Congo’s Sapeurs Star in the Best-Dressed Guinness Commercial Ever

Central African elegance

When global marketers portray Africa, the goal is usually humor or pity. Rarely do brands treat Africans as cultural equals, much less as inspirational role models. Breaking that trend is one of several reasons to admire "Sapeurs," the newest "Made of More" ad from Guinness and London agency AMV BBDO.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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