Ad of the Day: Clearasil Says Acne Is Nothing Compared the Endless Hell of Teaching High School

When you're in high school, it's easy to feel like the daily torment of embarrassment and awkwardness will never end. But it does end. For the students. The teachers, however, will find no escape in graduation. In Droga5's new campaign for the acne treatment, teachers and faculty stoically describe the unending treadmill of their jobs and shrug off the fleeting frustrations of puberty. "Teens, let's be clear. Teenage acne? It's not going to last forever," one teacher advises. "So next time you're worrying about a pimple, remember: The hard stuff? It'll all be over soon." The message is a bit odd for a medication, since it seems to imply you can just wait out a pimple without incurring a lifetime of regret (which you certainly can). But it's a nice change in tone for an industry that's thrived on heightening teen insecurity and anxiety for decades. Clearasil is also giving away 10 scholarships for $5,000, though the requirements are a bit clunky. A student must get a teacher to complete the following line: "Teen acne ends. You know what doesn't? ________" I can't imagine a teacher getting too excited about confessing his or her career frustrations as a student's proxy in a marketing campaign, but given the vibe of soulless drudgery conveyed in these ads, maybe the teachers would be happy just to have some break in the monotony. CREDITS Client: Clearasil Campaign: Teacher Truths Agency: Droga5 NY Creative Chairman: David Droga Chief Creative Officer: Ted Royer Group Creative Director: Tim Gordon Copywriter: Sarah Lloyd Art Director: Mary Dauterman Design Director: Rich Greco Senior Designer: Joseph Dasaro Chief Creation Officer: SallyAnn Dale Head of Broadcast Production: Ben Davies Group Integrated Production Manager: Topher Lorette Executive Broadcast Producer: Adam Perloff Associate Producer: Jacqueline Omanoff Head of Interactive Production: Niklas Lindstrom Senior Interactive Producer: Tasha Cronin Head of Art Production: Cliff Lewis Associate Social Producer: Gabrielle Nicoletti Global Chief Strategy Officer: Jonny Bauer Strategy Director: Will Davie Senior Brand Strategist: Danielle Travers Social Strategy Director: Tom Hyde Senior Social Strategist: Calvin Stowell Data Strategy Director: Lily Ng Data Strategist: Kaveri Gautam Social Manager: Maureen O'Brien Communications Strategy Director: Samantha Deevy Group Account Director: Olivia Legere Account Director: Megan Gokey Account Manager: Ashton Atlas Project Manager: Rayna Lucier Integrated Production Business Affairs Manager: Tom Vendittelli Client: Clearasil/Reckitt Benckiser Chris Tedesco General Manager Marketing, RB US Debra Eible Managing Director, RB US Elyse Goldweitz Brand Manager, RB Jessica Erb Clearasil Assistant Brand Manager Erin Feeley Communications Manager Production Company: Caviar Content Director: Neal Brennan Director of Photography: Andrew Wheeler Executive Producer: Michael Sagol Producer: Megan Porche Editorial: Mackenzie Cutler Editor: Ryan Steele Assistant Editor: Zoe Newman Executive Producer: Sasha Hirschfeld Postproduction: Ricart and Co. Executive Producer: Marcus Lansdell Colorist: Seth Ricart Sound Mixer: Chris Afzal

Brand Marketing

Ad of the Day: Clearasil Says Acne Is Nothing Compared the Endless Hell of Teaching High School

Droga5 puts it all in perspective

David Griner

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David Griner