Ad of the Day: Cheerios Finds Its Sweet Spot Once Again

First new ad since interracial family

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

General Mills always seemed quite embarrassed by the firestorm around its now-famous "Just Checking" ad for Cheerios—the one that was set upon by racist trolls on YouTube for featuring an interracial couple, leading the company to disable comments on the video.

The controversy brought free publicity, yes, though for unsavory reasons involving, at its core, a negative reaction to the spot (no matter that the vast majority of consumers swiftly came to the cereal maker's defense and turned the whole episode into a brand celebration of sorts).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in