It's 2013, and People Are Still Getting Worked Up About Interracial Couples in Ads

Cheerios spot gets cheers and jeers

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

It's another one of those things that shouldn't be a story but is—an ad from a major U.S. brand featuring an interracial couple and their daughter. You'd think this new Cheerios ad from Saatchi & Saatchi in New York might go largely unnoticed, given the plethora of interracial couples on TV shows these days. (NBC's Parenthood is a notable example, though far from the only one.) But it's not going unnoticed—it hit Reddit's front page, a place largely reserved for life's great oddities, and the YouTube view count is rising fast.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in