Ad of the Day: Bundaberg

Tom Kuntz gives an Australian white rum a lunatic singing spokesman

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Australia's Bundaberg Rum had a nice little campaign last year featuring the brand's posh yet insane late-1800s founders, an exploding crocodile, and a sarcastic apology to animal-rights activists. That work was amusingly absurd. But now, client and agency (Leo Burnett in Sydney) go completely off the rails with a crazy new 90-second spot, directed by MJZ's Tom Kuntz, for Bundaberg Five—a brand-new white rum aged in white oak.

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