Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Cormac McCarthy gave us Blood Meridian. Jay Reatard gave us Blood Visions. And now BBDO Russia has given us the equally badass "Blood Portraits" to promote mosquito repellent Glorix.
The name, as it turns out, is literal. It refers to a sponsored exhibition of micro-portraits painted with blood spatters from actual smushed mosquitoes. I hope these painters were wearing gloves. If I had to change gloves multiple times a day when I was stacking produce at Whole Foods, they should probably have to wear those Devo radiation suits for touching random blood that was inside filthy mosquitos.