Ad of the Day: Budweiser

Brand partners with Will.i.am on a vinyl magazine ad you can play on your turntable

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You know vinyl is making a comeback when advertisers jump on the bandwagon. Still, Budweiser has released a vinyl single that's quite a bit cooler than your average 7-inch.

To promote its partnership in Brazil with Black Eyed Peas frontman Will.i.am, the Anheuser-Busch InBev brand pressed his new song "Great Times" into a vinyl magazine advertisement playable on any turntable. Client and agency (Agência Africa São Paulo) claim this is a first, although that's wishful thinking—they're banking on people not actually remembering the '70s, when playable page-size vinyl was packaged inside music magazines quite often.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in