Ad of the Day: Budweiser

Brand partners with on a vinyl magazine ad you can play on your turntable

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You know vinyl is making a comeback when advertisers jump on the bandwagon. Still, Budweiser has released a vinyl single that's quite a bit cooler than your average 7-inch.

To promote its partnership in Brazil with Black Eyed Peas frontman, the Anheuser-Busch InBev brand pressed his new song "Great Times" into a vinyl magazine advertisement playable on any turntable. Client and agency (Agência Africa São Paulo) claim this is a first, although that's wishful thinking—they're banking on people not actually remembering the '70s, when playable page-size vinyl was packaged inside music magazines quite often.



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