Ad of the Day: A Boy Impatient for Christmas Builds a Time Machine in Charming Ad for Chocolate

W+K and Milka think ahead

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In this fanciful holiday ad for Mondelēz's Milka chocolate, an enterprising alpine lad just can't wait a whole month for Christmas to arrive. So, he constructs a cool steampunk-style time machine in a bid to travel into the mysterious, eggnog-scented future of 2412 … the 24th of December, that is.

Impatient brat! Hey, H.G. Wells Jr., Santa keeps his own schedule! Anyway, thanks to his family, a sweet surprise awaits the little dickens once he reaches his destination.

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