Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As you probably know by now, Bing isn't just a search engine. It's a social search engine. It doesn't spit out a string of results from some abstract, alien algorithm that thinks it knows what you want even before you've finished typing. It queries input from the chatter of your Facebook friends because they so consistently demonstrate good taste and sound judgment. Such is the conceit of Crispin Porter + Bogusky's new Bing spots, which succeed JWT's search-overload campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in