Ad of the Day: BBDO's First Humana Ads Show the Sweetest Side of Good Health

The future beckons for the boomers in these charming vignettes

Last summer, Omnicom's BBDO scored a significant healthcare win by picking up lead creative duties for insurance provider Humana just a month after the client—which had been the world's fourth largest health insurance company—agreed to be acquired by Aetna for $37 billion. Analysts expect that deal to close later this year. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in