Ad of the Day: AT&T Makes You a Detective and an Astronaut for U-verse

Immersive viewing from BBDO

Lots of advertising for television-related products—from HD screens to DVR recorders—immerses an everyman viewer into chaotic scenes from film and TV as a metaphor for how real the experience feels.

But as the high-tech products have gotten high-techer, the options for this imagined world where the viewer enters the action have gotten more varied.

BBDO New York just rolled out two very nicely done :60s for AT&T's U-Verse entertainment offering. One takes place at a police house; the other inside a speeding space capsule. In each case, the drama is interrupted by a character who's a proxy for the AT&T U-Verse user—and whose personal life is suddenly intruding on his viewing of the show.

The idea is reminiscent of ads for DirecTV and others, but MZJ director Steve Ayson does a nice job of bringing each genre convincingly to life. And the final scene in the cop-drama spot is amusingly understated.

See the credits below.

CREDITS

Client: AT&T U-verse

Spots: "Police Drama," "Space Capsule"

Agency: BBDO New York

CCO Worldwide: David Lubars

CCO NY: Greg Hahn

Executive Creative Director: Matt MacDonald

Senior Creative Director: Erik FahrenKopf

Senior Creative Director: LP Tremblay

ACD / Art Director: Carolyn Davis

ACD / Copywriter: Matthew Page

Director of Integrated Production: Dave Rolfe

Group Executive Producer Julie Collins

Exec Agency Producer: Dan Blaney

Production Company: MJZ

Director: Steve Ayson

Line Producer: Donald Taylor

Director of Photographer: Greig Fraser

MJZ President: David Zander

MJZ Executive Producer: Emma Wilcockson

Production Designer: Jahmin Assa

VFX: The Mill

Executive Producer: Sean Costelloe

VFX Producer: Christa Cox

Shoot Supervisor: Andres Eguiguren

2D Lead Compositor: Iwan Zwarts

CG Lead Artist: Andres Eguiguren

Colorist: Fergus McCall

Edit House: Final Cut NY

Editor: Rick Russell, JD Smyth

Sound Designer: Brian Emrich

Music: Q Department

Audio Mix: Heard City

Audio Mixer: Phil Loeb

Titles: ImagefactoryDC