Ad of the Day: Artists Recreate Great Lost Works Entirely With Adobe’s Stock Images

Another fine-art project joins growing trend

From Van Gogh BnB to The Next Rembrandt, advertisers have been obsessed with the great masters of fine art lately. Now, Adobe adds to that trend with Make a Masterpiece—a campaign in which it got four digital artists from its Behance artist community to re-create lost, stolen or destroyed art using only Adobe Stock photography. 

Goodby Silverstein & Partners created the campaign. The artist pairings are Karla Cordova (Ecuador) and Frida Kahlo's The Wounded Table; Jean-Charles Debroize (France) and Caravaggio's Saint Matthew and the Angel; Mike Campau (U.S.) and Karl Friedrich Schinkel's Cathedral Towering Over a Town; and Ankur Patar (India) and Rembrandt van Rijn's The Storm on the Sea of Galilee. 

The spot below shows Patar working to rebuild the Rembrandt painting. The results are pretty remarkable—memorably making the point that Adobe Stock inside Creative Cloud provides everything creators need to make a masterpiece. 

"I approached the re-creation the same way Rembrandt would have, starting with the sky and working forward from there," says Patar, who used 236 stock images in his re-creation. "This is a dream project for me, and I hope it inspires other artists with the possibilities of Adobe Stock." 

"No one can truly replace these lost paintings. But by faithfully re-creating them with Adobe Stock, we can remember them again and reshape what the world thinks about stock photography in the process," says GSP associate partner and creative director Will Elliott.

The "Make a Masterpiece" experience is housed at adobe.com/go/adobestock and features the finished masterpieces, time-lapse videos showing the finished pieces coming together, bios and backgrounds of the four artists, and several "how to" tutorials. In time the site will grow to include more re-created masterpieces.

Check out the website for more about all four pieces.

CREDITS

Client: Adobe Systems

Title of Creative Work: Make a Masterpiece

Ad Agency: Goodby Silverstein & Partners

Creative

Co-Chairmen: Rich Silverstein and Jeff Goodby

Executive Creative Director: Margaret Johnson

Creative Director: Will Elliott

Creative Director: Patrick Knowlton

Art Director: Bennett Austin

Copywriter: Jordan Dodson

Production

Director of Broadcast Production: Tod Puckett

Director of Interactive Production: Margaret Brett-Kearns

Director of Graphic Services: Jim King

Interactive Producer: Severin Sauliere

Account Services

Managing Partner: Robert Riccardi

Account Director: Theo Abel

Account Manager: Molly Navalinski

Assistant Account Manager: Aliza Niewood

Brand and Communication Strategy

Director of Brand Strategy: Bonnie Wan

Brand Strategist: Etienne Ma

Communication Strategy Deputy Director: Dong Kim

Senior Communication Strategist: Caitlin Neelon

Communication Strategist: Natalie Williamson

Jr. Communication Strategist: Chloe Bosmeny

Research & Analytics Director: Cassi Husain

Business Affairs

Business Affairs Manager: Heidi Killeen

Digital Artists

Mike Campau

Karla Cordova

Jean-Charles Debroize

Ankur Patar

Artist Video & Overview Video:

Production Company

Company name: Emotion Studios

Director: Glen Janssens

Director of Photography: Andy Lilien

Line Producer: Chris Loukides

Executive Producer: Glen Janssens

Editorial Company

Company name: Emotion Studios

Editor: Jae Lee

2nd Editor: Chu Chun Tao

Senior Producer: Lori Muttersbach

Producer: Brady Fiero

Telecine

Company name: Emotion Studios

Senior Colorist: Will Smith

VFX/Finishing

Senior Producer: Lori Muttersbach

Producer: Brady Fiero

VFX Coordinator: Ikuko Kobayashi

Motion Graphic Designer: Mark Woloschuk

Mix and Sound Design: Elevel

Mix and Sound Design: Dave Baker

AV Director: Luke Dillon

Interactive site & Timelapse Videos:

Digital Production Company

Company name: MediaMonks

Founder and CEO: Wesley ter Haar

Director of Production: Richard Nieuwenhuis