Brand MarketingAd of the Day: Artists Recreate Great Lost Works Entirely With Adobe’s Stock ImagesAnother fine-art project joins growing trendBy Tim Nudd|June 22, 2016ShareBy Tim Nudd|June 22, 2016Share From Van Gogh BnB to The Next Rembrandt, advertisers have been obsessed with the great masters of fine art lately. Now, Adobe adds to that trend with Make a Masterpiece—a campaign in which it got four digital artists from its Behance artist community to re-create lost, stolen or destroyed art using only Adobe Stock photography. Goodby Silverstein & Partners created the campaign. The artist pairings are Karla Cordova (Ecuador) and Frida Kahlo's The Wounded Table; Jean-Charles Debroize (France) and Caravaggio's Saint Matthew and the Angel; Mike Campau (U.S.) and Karl Friedrich Schinkel's Cathedral Towering Over a Town; and Ankur Patar (India) and Rembrandt van Rijn's The Storm on the Sea of Galilee. The spot below shows Patar working to rebuild the Rembrandt painting. The results are pretty remarkable—memorably making the point that Adobe Stock inside Creative Cloud provides everything creators need to make a masterpiece. "I approached the re-creation the same way Rembrandt would have, starting with the sky and working forward from there," says Patar, who used 236 stock images in his re-creation. "This is a dream project for me, and I hope it inspires other artists with the possibilities of Adobe Stock." "No one can truly replace these lost paintings. But by faithfully re-creating them with Adobe Stock, we can remember them again and reshape what the world thinks about stock photography in the process," says GSP associate partner and creative director Will Elliott. The "Make a Masterpiece" experience is housed at adobe.com/go/adobestock and features the finished masterpieces, time-lapse videos showing the finished pieces coming together, bios and backgrounds of the four artists, and several "how to" tutorials. In time the site will grow to include more re-created masterpieces. Check out the website for more about all four pieces. CREDITS Client: Adobe Systems Title of Creative Work: Make a Masterpiece Ad Agency: Goodby Silverstein & Partners Creative Co-Chairmen: Rich Silverstein and Jeff Goodby Executive Creative Director: Margaret Johnson Creative Director: Will Elliott Creative Director: Patrick Knowlton Art Director: Bennett Austin Copywriter: Jordan Dodson Production Director of Broadcast Production: Tod Puckett Director of Interactive Production: Margaret Brett-Kearns Director of Graphic Services: Jim King Interactive Producer: Severin Sauliere Account Services Managing Partner: Robert Riccardi Account Director: Theo Abel Account Manager: Molly Navalinski Assistant Account Manager: Aliza Niewood Brand and Communication Strategy Director of Brand Strategy: Bonnie Wan Brand Strategist: Etienne Ma Communication Strategy Deputy Director: Dong Kim Senior Communication Strategist: Caitlin Neelon Communication Strategist: Natalie Williamson Jr. Communication Strategist: Chloe Bosmeny Research & Analytics Director: Cassi Husain Business Affairs Business Affairs Manager: Heidi Killeen Digital Artists Mike Campau Karla Cordova Jean-Charles Debroize Ankur Patar Artist Video & Overview Video: Production Company Company name: Emotion Studios Director: Glen Janssens Director of Photography: Andy Lilien Line Producer: Chris Loukides Executive Producer: Glen Janssens Editorial Company Company name: Emotion Studios Editor: Jae Lee 2nd Editor: Chu Chun Tao Senior Producer: Lori Muttersbach Producer: Brady Fiero Telecine Company name: Emotion Studios Senior Colorist: Will Smith VFX/Finishing Senior Producer: Lori Muttersbach Producer: Brady Fiero VFX Coordinator: Ikuko Kobayashi Motion Graphic Designer: Mark Woloschuk Mix and Sound Design: Elevel Mix and Sound Design: Dave Baker AV Director: Luke Dillon Interactive site & Timelapse Videos: Digital Production Company Company name: MediaMonks Founder and CEO: Wesley ter Haar Director of Production: Richard NieuwenhuisContinue ReadingPages: 1 2 Adweek Adweek