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Financial ads are normally so buttoned up. But Swedish e-commerce payment brand Klarna loosens things up in its new campaign from DDB Stockholm, with three weirdly entrancing ads that dramatize how "smoooth" it is to use Klarna's services.
All three spots, directed by MJZ's Perlorian Brothers—known for their idiosyncratic work—feel almost more like art pieces than ads. To communicate this idea of "smoooth," the ads show, respectively, a fish taking a thrilling ride down a plastic slide and across a floor; a cheese slicer carving gorgeously through a long block of cheese; and a very hairy creature swimming carefree through a pool.