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Applebee's serves only the freshest, and the finest, at great prices. It promises. And it won't bore you to death with snobby details about the ingredients.
Yesterday, the casual-dining restaurant launched "See You Tomorrow," its first campaign from new agency Crispin Porter + Bogusky. The tagline positions Applebee's as the champion of a sort of anti-foodie backlash, pitching fare that purports to be tasty, and simple, but still somewhat classy—for example, new summer dishes like Lemon Shrimp Fettucine and Florentine House Sirloin.
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