Ad of the Day: Agency Helps Ex-Cons by Turning Their Prison Tattoos Into Something Beautiful

Isobar's inspiring new project

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


Covering up bad prison tattoos for social rehabilitation isn't an obvious charity, but it's the primary function of the Freedom Tattoos project, a service provided by Poland's Pedagogium The College of Social Sciences and ad agency Isobar Poland.

The tall and short of it is that they help integrate ex-cons back into society by covering up prison tattoos with professionally done, aesthetically pleasing ones.

An American audience may be likely to blow this off, thinking that said ex-cons made a rational choice to get those tattoos in prison and thus deserve no sympathy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in