Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
David Beckham, Rita Ora, Pharrell Williams and Damian Lillard are not superstars. Or at least, that's what they'll tell you in this dramatic new "#OriginalSuperstars" spot for Adidas.
Johannes Leonardo in New York created the 90-second spot, which will be accompanied by six more 30-second executions. It's the agency's first work for Adidas Originals since being added to the brand's roster of agencies last year.
Filmed in black and white, the spot has a timeless feel to it as it celebrates 45 years of the iconic, three-striped Superstar shoe.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in