Ad of the Day: Adidas Comes Out Swinging in Big New Brand Campaign

How athletes seize the moment

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Some key things separate pro athletes from weekend warriors. Of course, there's the natural talent and physical skills. But there's also the mental approach. The pros excel at being able to learn from mistakes, and move on to the next play or game.

In the clutch, regular people often dwell on the implications of failure. Pros focus on executing moves they've practiced thousands of times. They're in the moment. They're focused on success, not failure.

Starting today, Adidas begins a fascinating attempt to impart some of that athletic wisdom with a new brand campaign called "Sport 15."

Simon Atkins, the brand's vp of brand activation, gave Adweek an exclusive preview of the first 60-second spot called "Take It."



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