Ad Club Honors NY Agencies and Clients

NEW YORK — The Advertising Club honored several advertising agencies and their clients on Tuesday for New York-themed TV and print ads created after the Sept. 11 terrorist attacks.

BBDO won three awards — for its “New York Miracle” campaign created with the Giuliani Administration, and for spots for NYSE and Visa. The “New York Miracle” campaign featured celebrities such as Robert DeNiro, Billy Crystal, Henry Kissinger, Barbara Walters, Woody Allen, Yogi Berra, Kevin Bacon and Ben Stiller in commercials that had them and others finding their New York dream.

For NYSE, a spot focused on the strength of American business and showed a firefighter ringing the NYSE bell followed by the onscreen super “Let freedom ring.”

A black and white Visa spot showed various scenes of Broadway and Times Square while a wistful version of “Give My Regards to Broadway” played throughout.

McCann-Erickson was honored for its work with the Live Brave Coalition.

Ogilvy & Mather’s spot for American Express proclaiming that downtown was “Open for business” and “There’s no place like New York for the holidays” also won an award. The Ad Club hailed Ogilvy’s pro bono coffee table book “Brotherhood”, a 240-page pictorial about the city’s Fire Department.

J.P. Morgan Chase & Company won an award for its spot honoring firefighters, police and medical workers, which showed photos of the members of those organizations, who perished in the World Trade Center attacks, morphing into an American flag.

The Wolf Group worked with NYC & Company to highlight its “Paint the town red, white & blue” promotion to stimulate tourism. The shop also helped create the two 60-second spots for Empire State Development. The first illustrated that daily life in New York was continuing despite the devastation, and the second featured various business leaders stating their dedication to the city and their plans to keep their companies in Manhattan.

Serino Coyne, SpotCo and the League of American Theatres and Producers were hailed for their work in implementing cost-incentives to consumers of Broadway and Off-Broadway shows–offering discounts not only on tickets, but also restaurants, hotels and parking garages. Playbill, Telecharge, Ticketmaster and Amtrak also contributed to the effort.

New York City deputy mayor for economic development Daniel Doctoroff thanked New York’s advertising community for its contributions in helping rebuild the New York City brand. And in a plug to bring the 2012 Olympics to New York, Doctoroff compared the city to the international event in closing remarks. The games, he said, are about “pushing yourself to the limits of human achievement” and about achieving your dreams against incredible odds. Comparing the Olympics to New York, Doctoroff said, “This has always been the place where people come to test themselves against the best.”