Ad Agencies Love LinkedIn but Not SlideShare

Poll reveals social media preferences when chasing new business

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When hunting for new business, agency leaders have embraced the use of social media platforms, but only the most established hubs.

In a new poll from RSW/US—shared exclusively with Adweek—46 percent of 300 agency honchos described LinkedIn as the “most important” social media vehicle for generating new business leads, well above blogging (24 percent), Facebook and Twitter (both at 14 percent) and Google (just 2 percent). The same poll, though, found that only 21 percent use SlideShare to market their agencies to prospective clients.

Interestingly, SlideShare has been around nearly as long as LinkedIn—seven years compared to 10.

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