active approach

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The AARP has a message for older Americans: It’s time to lose that paunch.

The Washington-based elder-advocacy organization is unveiling a campaign, tagged, “Active for life,” to promote physical fitness. The work, by GMMB and Fleishman-Hillard, both Washington, includes TV, print and radio.

Ads show seniors swimming or jogging, emphasizing the recreational aspects of keeping fit.

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