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Omnicom Group’s GSD&M Idea City in Austin, Texas, today confirmed adding Ace Hardware’s creative assignment following a review — though its status as one of two finalists in its defense of media chores on BMW remained unchanged Wednesday morning.
Ace spent $42 million on ads in 2008 (up from $30 million in ’07), per Nielsen. BMW spent close to $200 million and GSD&M is battling Interpublic Group’s Universal McCann in the final round.
For Ace, a multimedia push is planned in spring 2010, an agency rep told Adweek.
The creative work had previously been with WPP Group-aligned Mars Advertising in Southfield, Mich.
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