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Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The incumbent is defending, however, holding out hope—in the face of historically slim odds—that the marriage can be saved.
In the last creative review, JWT beat Saatchi & Saatchi and Draftfcb to succeed Arnold on the account. This time around, sources expect the lineup to be markedly different.
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