Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, which advertised on this year's Super Bowl. American Family's search was triggered by Ogilvy taking on a plum assigment for a competitor: Nationwide.

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