Accounts In Review

ACCOUNTS IN REVIEW
Budget
Client/Brand
Consultant
Incumbent
Contenders
Decision Date

$2.6 billion
General Motors – Detroit (media planning only)
None
Starcom – Chicago (Oldsmobile)
MediaVest – New York(Cadillac/Pontiac)
Campbell-Ewald Advertising – Warren, Mich. (Chevrolet)
McCann-Erickson Worldwide – Troy, Mich. (Buick)
Lowe Lintas & Partners – New York (GMC)
Initiative Media North America – Los Angeles
Starcom – Chicago
With MediaVest – New York
Carat North America – New York
Awarded to Starcom Mediavest Group


$150-170 million
Citibank (Creative and media) – New York
None
Young & Rubicam – New York
Fallon McElligott – Minneapolis
TBWA\Chiat\Day – Playa del Rey, Calif. and San Francisco
August


$100 million
Computer Associates International – Islandia, N.Y.
None
Schell Mullaney – New York
BBDO
Young & Rubicam – both New York
Awarded to Y & R


$100 million
Kmart – Troy, Mich.
None
Campbell Mithun – Minneapolis
Incumbent
Unknown others
September


Up to $100 million
AT&T (business-services account only) – Basking Ridge, N.J.
None
New assignment
Cliff Freeman and Partners
FCB Worldwide
Young & Rubicam – all New York
Schifino Lee – Tampa, Fla.
September


$75-90 million
Monster.com – Maynard, Mass.
Pile and Co. – Boston
Mullen – Wenham, Mass.
Incumbent
Undisclosed others
Undisclosed


$70 million
Southeast Toyota Distributors (account consolidation) Deerfield Beach, Fla.
AAR/Bob Wolf Partners – New York
Saatchi & Saatchi – Fort Lauderdale, Fla.
Omni Automotive – , Birmingham, Ala.
McGee & Starr Advertising – Boca Raton, Fla.
Moran Group – Baton Rouge, La.
Omni Automotive – Birmingham, Ala.
WestWayne – Atlanta and Tampa, Fla
Gotham
Grey Worldwide – Both New York
September


$65-70 million
DirecTV (Creative and media planning only) – Los Angeles
Select Resources International – Los Angeles
Campbell-Ewald – Los Angeles
DDB
DiArcy Masius Benton & Bowles – All in Los Angeles
GMO/Hill, Holliday
Goodby, Silverstein & Partners – both in San Francisco
Deutsch/LA – Marina del Rey, Calif.
August


$50 million
U.S. Air Force, – San Antonio
None
Bozell Kamstra Texas, – Irving, Texas
Incumbent
GSD&M – Austin, Texas
Image Media Services – McLean, Va.
SiegelGale – New York
TMP Worldwide – Washington, D.C.
One undisclosed agency
October


$50 million
Net2Phone – Hackensack, N.J.
None
New assignment
Undisclosed agencies
August


$45 million
California Dept. of Health Services – Sacramento, Calif (Anti-smoking account)
None
Asher & Partners – Los Angeles
DGWB – Irvine, Calif.
Dailey & Associates – West Hollywood, Calif.
Deutsch/LA
Ground Zero – Both in Marina del Rey, Calif.
Goodby, Silverstein & Partners – San Francisco
August


$42 million
Winn-Dixie Stores – Jacksonville, Fla.
None
Cook Marketing Communciations – Jacksonville, Fla.
Undisclosed agencies
Undisclosed


$40 million
Jenny Craig – La Jolla, Calif.
None
Suissa Miller – Los Angeles
Incumbent
Undisclosed others
October


$40 million over three years
California Office of Family Planning – Sacramento, Calif.
None
Runyon, Salzman & Einhorn – Sacramento
Incumbent
Gardner, Geary, Coll & Young – San Francisco with Deen + Black Public Relations – Sacramento and
Cruz/Kravets: Ideas, Los Angeles
Possible others
August


$40 million
Little Caesars – Detroit
None
FCB Worldwide – Southfield, Mich.
Unknown
Fall


$35-40 million
Showtime Networks – New York (media planning and buying, some creative)
None
The Media Edge – New York(media planning)
Incumbent
DDB Worldwide
TN Media
Bozell Worldwide
Zenith Media
Saatchi & Saatchi – all New York
GSD&M – Austin, Texas
Starcom/Leo Burnett – Chicago
August


$35 million
Amtrak – Washington, D.C.
Jones-Lundin Associates – Chicago
DDB Worldwide – New York
Undisclosed agencies
September


$30-40 million
HotJobs.com – New York
None
McCann-Erickson – Troy, Mich
DiNoto Lee
Merkley Newman Harty
TBWA\Chiat\Day
Weiss Stagliano Partners – all New York
July


$30 million
InterNAP – Seattle
Select Resources International – Los Angeles
New assignment
Undisclosed
August


$25 million
Virgin Entertainment – (Megastores account and affiliated business) – Los Angeles
None
WongDoody, – Los Angeles
Incumbent
Bulldog Drummond – San Diego
Leagas Delaney – San Francisco
Undisclosed others
August


$25 million
Goldman Sachs – New York
Pile and Co. – Boston
Lowe Lintas & Partners
Doremus
Mezzina/Brown – All in New York
Doremus
Mezzina/Brown – Both in New York
Undisclosed others
July


$20-30 million
Verizon Communications – New York (fall branding and product push only)
None
New assignment
Arnold Communications – Boston
Burrell Communications – Chicago
The Lord Group – New York
Ogilvy & Mather – Dallas
Temerlin McClain – Irving, Texas
September


$20-25 million
Nascar – Daytona Beach, Fla.
None
Primedia Communications – Atlanta
DiArcy Masius Benton & Bowles – St. Louis
The Richards Group – Dallas
Young & Rubicam – Chicago
The Martin Agency – Richmond, Va.
Assigned to Young & Rubicam


$20 million
General Motors (Hummer) – Detroit
None
Pyro Brand Management – Dallas
Eight undisclosed agencies
September


$18 million
Park Place Entertainment – Las Vegas
None
(new assignment)
Temerlin McClain – Irving, Texas
Grey Advertising – Los Angeles
Dailey & Associates – West Hollywood, Calif.
August


$17 million
SBC Communications
(consolidated Hispanic account) – San Antonio
None
Hernandez & Garcia – Lincolnwood, Ill.
HeadQuarters Advertising – San Francisco
Undisclosed


$15-20 million
Shoppinglist.com – Sunnyvale, Calif.
Select Resources International – Los Angeles
DMNA – Palo Alto, Calif.
Black Rocket
Kirshenbaum Bond & Partners
Saatchi & Saatchi – All in San Francisco
August


$15-20 million
L.L. Bean – Freeport, Maine
Pile and Co. – Boston
Mullen – Wenham, Mass.
Undisclosed
Undisclosed


$10-12 million
Hoovers Online – Austin, Texas
Mike Cripe – Austin, Texas
GSD&M – Austin, Texas
Publicis – Dallas
Temerlin McClain – Irving, Texas
TFA/Leo Burnett – Austin, Texas
August


$10 million
Essilor of America, (business-to-business account) – Dallas
None
Adair-Greene – Atlanta
Dorland Sweeney Jones – Philadelphia
Dorland Sweeney Jones – Philadelphia
Undisclosed agencies
August


$10 million
HomeRuns.com – Burlington, Mass.
Pile and Co. – Boston
Connelly & Partners – Boston
PGR Media – Providence, R.I.
Deutsch – Boston and New York
Campbell-Ewald – Warren, Mich.
Awarded to Deutsch


$10 million
EPA Energy Star – Washington, D.C.
None
DDB – Seattle and Dallas with ICF – Washington, D.C.
DDB Dallas with ICF
Undisclosed Others
August


$10 million
Environmental Protection Agency – Washington, D.C.
None
DDB – Dallas
Incumbent
Undisclosed agencies
September


$10million
Finlandia Vodka – Louisville, Ky
None
The Martin Agency – Richmond, Va.
Undisclosed agencies
Undisclosed.


$10million
National Peanut Board – Atlanta
None
(new assignment)
Undisclosed agencies
September


$8 million
Compass Bank – Birmingham, Ala.
Peter Coughter – Richmond, Va.
The Richards Group – Dallas
DDB – Dallas
McKee Wallwork Henderson – Albuquerque, N.M.
Two undisclosed agencies
August


$6-8 million
Texas Lottery(minority marketing) – Austin, Texas
None
The King Group – Dallas
Undisclosed agencies
August


$5 million
Alabama Power Company (creative only) – Birmingham, Ala.
None
Shepardson, Stern + Kaminsky – New York
Undisclosed agencies
October


$3-5 million
Bullhorn.com – Boston
None
Deutsch – Boston
Philip Johnson Associates – Cambridge, Mass.
Connelly & Partners With Blue 22 – Both in Boston
Undisclosed others
August


$3-5 million
Mortonis Restaurant Group – Hyde Park, N.Y.
None
Elias Savion Advertising – Pittsburgh
Doe-Anderson Advertising & Public Relations – Louisville, Ky.
Kerker Marketing Communications – Minneapolis
Laughlin/Constable – Milwaukee
Assigned to Laughlin/Constable


$3-5 million
Edward Jones – St. Louis
None
Momentum – St. Louis
Incumbent
Chicago Creative Partnership – Chicago
Tom Reilly Advertising – Evanston, Ill
Schupp Co.
Simons Durham
Waylon Ad – All in St. Louis
September


$3-4 million
Connecticut Tourism – Hartford, Conn.
None
OiNeal & Prelle – Hartford, Conn.
Undisclosed
Undisclosed


$3-4 million
CareGroup – Boston
Pile and Co. – Boston
Haggman – Manchester, Mass
Allen & Gerritsen – Watertown, Mass.
Cronin & Co. – Glastonbury, Conn.
Kelley Habib John
Integrated Marketing – Boston
BVK/McDonald – Milwaukee
MRA – Syracuse, N.Y.
Princeton Partners – Princeton, N.J.
August


$3 million
San Antonio Convention & Visitors Bureau – San Antonio
None
The Center for the Persuasive Arts – San Antonio
Incumbent
Bromley Communications
Inventiva – All San Antonio
August


$1 million
Vanity Fair Bras & Lingerie (creative only) – Alpharetta, Ga.
None
The Martin Agency – Richmond, Va.
Undisclosed agencies
October