Accounts In Review

ACCOUNTS IN REVIEW

Budget
Client/Brand
Consultant
Incumbent
Contenders
Decision Date

$2.6 billion
General Motors – Detroit(media planning only) None
Starcom – Chicago (Oldsmobile)
MediaVest – New York(Cadillac/Pontiac)
Campbell-Ewald Advertising – Warren, Mich. (Chevrolet)
McCann-Erickson Worldwide – Troy, Mich. (Buick)
Lowe Lintas & Partners – New York (GMC)
Initiative Media North America – Los Angeles
Starcom – Chicago
With MediaVest – New York
Carat North America – New York
Undetermined

$150-170 million
Citibank (Creative and media) – New York None
Young & Rubicam – New York
Fallon McElligott – Minneapolis
TBWA\Chiat\Day – Playa del Rey, Calif.