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General Bank has appointed The Weston Group for creative and media for Silverview, a gated community in Echo Park. The agency has also been tapped by R.L. Hertel Contractors to handle advertising and marketing for Citrus Hills, a community in the Ventura foothills.
JMPR, with offices in Woodland Hills and Sacramento, has added four clients: Hummer, the off-road vehicle used during Operation Desert Storm; Traders Inc., a sport truck accessory dealer and customizer; Beverly Hills Motoring Accessories, an automobile accessory retail and catalogue outlet; and Saab Cars U.S.A. JMPR will handle pr for the Hummer in the 1993 Baja 1000 off-road race. The shop will help BHMA promote the 285-horsepower Ford Explorer, and it will work with Saab for the 1994 Auto Show circuit.
Snedaker Communications Group/Salt Lake City has been appointed by HealthTrust Inc. to handle marketing communications for the consolidation of Holy Cross Health System of Utah with the Nashville-based hospital system. The agency has also been contracted to provide advertising and marketing services for ERS Healthcare Communications, the off-campus physician referral and telemarketing company in California.
Hanes Allen/Provo has been selected to handle a series of projects related to WordPerfect Office 4.0.
Softbank Inc. has selected Elliott/Dickens Extrasensory Advertising/San Jose, Calif., to handle advertising, packaging and collateral for the Softbank On Hand Software Library.
Louisa Sugar Design has been tapped to write packaging copy for Nature’s Country, a line of lanolin body care products distributed by DFS Group Limited.
Art Blum Public Relations has been selected by J. Garcia ‘Art of Apparel’ to handle the company’s product lines including neckwear, women’s wear and sportswear bearing the name of the Grateful Dead lead guitarist.
Pacifico/San Jose, Calif., has been appointed agency of record for Guardian Foundation, an Emeryville, Calif.-based not-for-profit provider of long-term care services.
Fineman Associates has landed the Fantastic Foods pr account. The Petaluma, Calif.-based client makes and markets all-natural vegetarian soup and grain products. Fineman wil handle the company’s national consumer and trade pr.
Komag Inc., a Milpitas, Calif., supplier of computer components, has awarded the account for its 1993 annual report to Lighthouse Media/Santa Clara, Calif.
Ballard Bratsberg/Seattle has won the pr account for Hart Brewing, a microbrewery and parent company for Pyramid Ales and Thomas Kemper lagers.
MorseMcFadden Communications/Seattle has picked up seven high-tech accounts: Musicware, a Redmond developer and marketer of interactive music teaching software; Creative Think, a Menlo Park, Calif., maker of creativity tools developed by Dr. Roger von Oech; Safeware, a marketer of security awareness software in Bellevue, Wash.; Arion Software, Austin, Texas; Universal Enterprises, the Portland, Ore., maker of test and measurement instrumentation; GeoDuck Software, Kirkland, Wash.; and Alter Ego, a Boston developer of morphing software products.
Knoll, Dodge & Partners has picked up several marketing projects for the Oregon Potato Commission to help build a stronger presence in the marketplace and consolidate graphics and publications for the group.
Gerber Public Relations has been named pr agency of record for Lloyd Center, a shopping mall with over 150 stores.
Prideaux Sullivan Pattison has acquired the account for Rose’s Restaurant. PSP will be agency of record for the three-restaurant company, which serves New York kosher-style delicatessen sandwiches, desserts and coffee.
Copyright Adweek L.P. (1993)