Absolut Vanilia Debuts Online

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NEW YORK Absolut is introducing its newest vodka flavor in four years, Absolut Vanilia, on the Internet. The online push, which coincides with the launch of the latest version of the Absolut brand Web site, will be followed by a print campaign later this month.

This is the first time Absolut is using the Web as a leading channel for the debut of a new flavor.

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