Absolut Takes to TV for Level Vodka

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NEW YORK Absolut Spirits will launch its super-premium Level vodka via a $10 million TV and print campaign from TBWA\Chiat\Day on April 5, marking the first time the company has used television to advertise any of its brands.

“The marketplace is cluttered with vodkas, and it’s important that we make an impact very quickly,” said Absolut representative Lorne Fisher.

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