Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Absolut Spirits will launch its super-premium Level vodka via a $10 million TV and print campaign from TBWA\Chiat\Day on April 5, marking the first time the company has used television to advertise any of its brands.
“The marketplace is cluttered with vodkas, and it’s important that we make an impact very quickly,” said Absolut representative Lorne Fisher. “We believe that our TV campaign is very different than the typical liquor ad—people celebrating in a bar clicking glasses.”
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in