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The latest offering in the popular Absolut Vodka ad campaign brought a swarm of Hollywood hopefuls to Sunset Boulevard last week with the goal of landing their dream job. Or at least an audition.
The event, complete with red carpet and even some paparazzi, was a casting call for Absolut’s newest billboard. The concept, from TBWA\Chiat\Day, New York, was to piece together the shape of an Absolut bottle from the headshots, names and phone numbers of would-be stars.
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