ABC Leads Nets In Upfront Sales, Others Still Pleased

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The rate increases are in the low to mid single-digits, but the broadcast networks weren’t singing any blues as the upfront moved methodically into the Memorial Day weekend. Especially ABC, whose fortunes have turned around so abruptly the net didn’t need to try and use its new ratings prowess to bump up rates, but instead is banking on premium- paying clients flocking to its Thursday night lineup to fill the coffers.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in