ABC Gets Best and Worst Of Online Buzz for Fall

NEW YORK A quirky ABC drama about a pie shop owner who helps a detective solve crimes by bringing dead victims back to life is poised to be this fall’s surprise hit, according to Brandintel, an online consumer-buzz measurement service busily tracking the broadcast networks’ prime-time lineups.

Brandintel, a unit of Brandimensions that monitors chatter on message boards, last year accurately predicted NBC’s Heroes and ABC’s Ugly Betty would be big successes, even as media agencies gave them a thumbs-down.

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