Aaron Paul on the Keys to Dos Hombres' Marketing: Creative Control and a Quality Product

In an exclusive chat with Adweek, Paul talks about how he and Bryan Cranston created the mezcal brand

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Before last summer’s launch of Dos Hombres mezcal, actor-director Bryan Cranston started dropping hints about a new project on his social media channels. That included photos taken with his former Breaking Bad co-star Aaron Paul.

Thousands of fans responded immediately, hoping the image was a hint about a follow-up to the award-winning, dearly departed meth drama.

It did, indeed, signal the public reemergence of that famous duo. But this time it would be the two close friends, not their TV characters, teaming up for a fully legal (and nonfictional) enterprise.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in