Aardman Crafts Haunting Trailer for Tom Stoppard’s Pink Floyd Radio Play

"I aimed to create a film that encompassed the underlying themes of the drama and album—greed, conflict, consumption, humanity and madness," he said. The result is a compelling mix of the source material, echoing the famed imagery of the band while offering a completely new theatrical experience.

COPYWRITING/SOUND: The trailer doesn't tell a linear story. "I created a series of style frames that were less focused on a narrative but hinted at key moments in the play," said Dubicki. "I did originally consider the life cycle as a narrative, but as the edit came together, it felt more interesting this way and started to feel like a film trailer."

The album and play both begin and end with the sound of heartbeats—and the trailer does, too. A snippet from the album track "Speak to Me" leads into audio from a key section of the play, as the words "This is not a drill" appear on screen and a woman's voice says: "The ice is melting. Your drink is getting warm. A wall of water is heading for your patio. From space you can see the coal furnaces glowing. We consume everything. We're dying of consumption. Hardwoods are toppling for dashboards. The last rhino has given up its horn for a cancer cure that doesn't work. The last fish is gasping beneath a floating island of plastic as big as France. The weather forecast is a state secret."

Parts of the song "Eclipse" then take over, and the trailer ends with the album cover's prism art, the name of the play, and the day and time of its premiere on BBC Radio 2.

FILMING/ART DIRECTION: The visuals echo the intensely surreal art that Storm Thorgerson and Hipgnosis created for Pink Floyd over the years. "The album is woven with particular cyclic metaphors, such as the moon, sun, tides and life," Dubicki said. "I used circular motifs—sun, moon, eyes, clocks and jet engines. The latter was a useful metaphor to symbolize travel [as well as] escalating mental issues. As an object of immense power, it's also prone to immense fragility." The prism and light are key motifs, too.

The pacing alternates between calmness and intense jeopardy. The visuals combine digital imaging, CGI, studio-based effects and handcrafted elements. (Dubicki used one of his kid's figurines to symbolize the common man.) A toolset called RGBDToolkit let him combine live action with depth data to create 3-D geometry and meshes. He also used photogrammetry (creating 3-D objects from photographs) to create characters such as the patient on the bed and the field worker.

To keep it from looking too slick, he shot various scene elements in the studio and added practical effects like optical flares, smoke plates, sparks, ink flows, greenscreen passes and prism spectrums.

TALENT: The female voiceover is by Amaka Okafor, who plays Emily McCoy in the play. The digitized liveaction characters like the teenager on the rail tracks and the jet-headed patient "are all proud Aardman crew," said Dubicki.

MEDIA: The trailer was posted to YouTube and the website. Dubicki also created a second film, slower in pace, that people could watch while listening to the play, which premiered Aug. 26.

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