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NEW YORK AAR Partners is handling its second account review for an online gaming interest in as many months.
After completing an agency search early this month for Fortune Lounge Group, formerly Slickstreet Marketing, the New York consultancy is now heading up a contest for Gibraltar-based Belle Rock Gaming.
According to sources, Belle Rock Gaming is looking for a shop to handle its $20 million media budget, most of which will be spent online and through direct response advertising.
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