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AAA Southern New England has selected Sheppard Leger Nowak to handle its account.
Annual spending is believed to be in the $1.5 million range.
The move reunites AAA marketing vice president Mary Wyatt with agency president Ed Nowak and his partners Dan Sheppard and Jaimie Leger. All four had been employed at Chaffee & Partners, Providence, R.I., prior to Sheppard Leger’s formation in 1997. In fact, Wyatt replaced Nowak as president of Chaffee & Partners before joining AAA.
The account had previously been handled by Stal-McLane, Manchester, N.H.,
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