A Florida Restaurateur Is Giving $100 to Each Worker Who Gets a Covid-19 Vaccine

It's a costly incentive, but the marketing benefits are apparently worth it

People surrounding a giant Covid-19 vaccine vile
Many restaurant chains are giving employees paid time off to get a shot, but franchisor FSC is paying them, period. Andriy Onufriyenko/Getty Images

Among the most valuable rules that any restaurant-chain executive can attest to is this one: If you’re looking for a good idea, ask your franchisees.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.