At 90, Godiva Proudly Looks Back as It Charts a Path Forward

The Belgian chocolatier has a lauded history but needs to court younger buyers

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BRUSSELS, Belgium—A month before attending to much more tragic business here in the Belgian capital, Didier Reynders arrived as a guest of honor at a luxurious and playful 90th birthday party that Godiva, the renowned Brussels chocolatier, was throwing for itself at the city's beautiful art deco Albert Hall.

The presence of the country's foreign affairs minister spoke volumes about the respect and affection Godiva engenders locally. Indeed, Reynders lavished praise on the brand in a speech at dinner, pronouncing it a global success of which all Belgians could be proud.

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