9 Shops Tour Las Vegas




Visitors Authority to Make Cuts This Week
LOS ANGELES–Three Southern California shops were among the nine agencies to submit bids last week in the review for the Las Vegas Convention and Visitors Authority’s $27-30 million account.
Dailey & Associates in West Hollywood, Colby Effler & Partners in Santa Monica and Masterson Marketing in San Diego each completed proposals by last Tuesday’s deadline, confirmed a client representative. Young & Rubicam’s New York office is pitching with The Merica Agency, Las Vegas. The other Las Vegas shops competing for the business are Black Rose Communications, Shonkwiler/Marcoux Advertising and incumbent R&R Advertising. Wendt Advertising and Public Relations in Great Falls, Mont., and TBS Media Management in New York round out the contender list.
Sources said DSLV/Lawlor Advertising, Las Vegas, intended to pitch the business with Ogilvy & Mather’s Los Angeles office, but turned in its bid just past the 3 p.m. deadline and was disqualified.
LVCVA executives will review the proposals this week, and agencies that meet all the terms of the client’s five-year contract will be notified later in the week, according to an LVCVA representative. Those shops will make presentations to the client’s review board in mid-March.
Shops competing for the business, which has been at R&R for the past 18 years, must have both creative and media capabilities, as well as a Las Vegas office, said the representative. TBS Media, a $350 million media planning and buying shop, is likely to partner with a Las Vegas creative agency to pitch the business, according to sources.
–with Andrew McMains